Tuesday, February 05, 2008

Diesel Show: Underwater Magic


Diesel’s Spring/Summer 08 catwalk show, staged a few days ago at the Pitti Immagine Uomo fair in Florence, was nothing short of stunning. While regular human models paced up and down the runway, a host of polyp-like CGI characters appeared in mid-air to interact with them within an underwater landscape. And in a unique twist, these animated holograms were entirely viewable from both sides of the stage. But this was no Paul Daniels Magic Show trickery – more a perfect blend of cutting edge digital art and performance.

Diesel’s Creative Team (under the direction of Wilbert Das) based the show on an aquatic theme entitled “Liquid Space” and brought together Barcelona animation studio Dvein – who worked on the CGI visual effects and 3D animations – and Danish multi-media production agency, Vizoo, who provided the innovative technology for the show, which they had created themselves. Neither studio, say Diesel, had previously worked on anything like this before.

fuente: www.creativereview.co.uk
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