Friday, June 06, 2008

INTERVIEW MAGAZINE


Interview is a magazine founded by artist Andy Warhol and Gerard Malanga in 1969. Dedicated to the cult of celebrity which fascinated Warhol, it featured cutting-edge graphics and interviews of celebrities. These interviews were usually unedited or edited in the eccentric fashion of Warhol's books and The Philosophy of Andy Warhol: From A to B and Back Again. The first head of advertising for the magazine was Susan Blond.

Complimentary copies of Interview were often given to the "in-crowd" to lure them into contributing to the magazine, and given as freebies to attract potential new advertisers.

Toward the end of his life, as Warhol withdrew from everyday oversight of his magazine, it became more focused on presenting the point of view of the fashion elite (under editor Bob Colacello), and a more conventional editorial style was introduced. However, Warhol continued to act as ambassador for the magazine, distributing issues in the street to passers by and creating ad hoc book-signing events on the streets of Manhattan.

The magazine (dubbed "The Crystal Ball Of Pop", according to its website) continues in a similar form to this day - 30% features/70% glossy advertising - published, since shortly after Warhol's death in 1987, by Brant Publications Inc.

INTERVIEW MAGAZINE

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