La agencia de Londres Ubik ha creado esta pieza experimental para el festival F5 en NY. Mucho trabajo.
“The idea of recreating pixel art in 3 dimensions is something that we had been toying around with for a while, so when Motionographer asked us to contribute to their creativity festival, we thought it was the perfect opportunity to take a few chances and make a few mistakes…
Taking the pixel – or in this case the cube (or volumetric pixel) as a starting point and building block, we just let it grow from there. We wanted a real space to contain the animation in, and were immediately taken with the idea of using an empty swimming pool – not least because it is a natural geometric space to suit the cubes, but also because there is something inherently haunting and unsettling about an empty pool – it was this atmosphere we wanted to capture.
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