Saturday, July 10, 2010

Google Street View: The Editors

Para el lanzamiento de su último disco, The Editors lanzaron el año pasado esta buena campaña que mezcla la web de Google Streer View con algunas fotos suyas por Londres. El disco no lo he oido así que no sé que tal está.
"The images feature the band and a group of their fans performing surreal activities which have cryptic meanings relating to the songs," explains Phil Clandillon, creative director at Sony Music. "The locations are normally unavailable on the regular Street View," he continues. "Our modified version of Google Maps allows users to enter into these locations and make the transition from light to dark so fans can explore the band's atmospheric vision of London at night."

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