Wednesday, March 16, 2011

Adidas Is All In

Antes de que salga en todos los blogs del mundo, Adidas Is All In es el nuevo spot de Romain Gavras (Justice, M.I.A, Last Shadow Puppets...
The spot is the first major campaign from Montreal-based agency Sid Lee for Adidas since it was announced as lead agency for the whole brand last year. The commercial draws on Sid Lee's previous House Party spot for Adidas Originals, which also brought together a wide range of stars for the brand. Here the action is harder-edged, and has more sports emphasis, but has a similar documentary feel, with shots of Adidas-wearing kids mixed in with the sports and music star.

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